Don’t have an editor handy? Here are some things YOU can do to add impact to your own writing.
1) Review your goal. Do you know why are you writing this piece? Can you state it succinctly in one short sentence?
2) Look at your organization. Does your piece take the reader logically, step-by-step, from where they are to where you want them to be?
3) Check the focus. Does every paragraph, every sentence, every word move the reader toward your goal?
4) Make sure you have a container. Does your opening paragraph set an expectation for Continue reading
