My friend, Jim Villanueva, tells a story from his career as an award-winning salesman for Ford Motor Company. In the aftermath of the Black Monday stock market crash in 1987, he began wearing a button that read, “Business is Good.” He recognized that even in the worst economic climate since the Great Depression, business was only actually down by a fraction. Commerce doesn’t stop, and there is still business to be done.

Jim’s “Business is Good” button drew a lot of attention from his customers. People were attracted to his enthusiasm for his work and his positive and friendly attitude. He wore that button every day for a year, and despite the economic times, it was the best Continue reading →