If you like to write, a newsletter can be an effective way of staying in touch with customers, colleagues, or those who are simply interested in you and your work. Having a group of readers just waiting for your newsletter to come out each month can be a boon to any business or practice, giving you what marketers call “top-of-mind awareness,” meaning that when your readers are ready to buy, they will think of you first.
The downside to a newsletter is that you have a group of readers just waiting for your newsletter to come out each month… after… month… When you lose your momentum or just can’t free up the time for another issue (already?!), and you find yourself watching your monthly become a semi-annual, what do you do?
As writers, we occasionally find ourselves stuck in our writing. I don’t mean for a morning or a weekend. I mean stuck, stuck. We may go for months without getting back to our book, or writing a blog post, or putting out a newsletter. We may ask ourselves what’s wrong with us, where has our creativity gone? Or we may simply shrug it off as being too busy with other parts of life. Continue reading
When we think about publishing our written work, I believe for most of us, our thoughts still turn first to the old-school vision of mainstream publishing. After all, it’s been around all of our lives. But with the advent of print-on-demand publishers, on-line book selling, and the current proliferation of e-book marketing, mainstream publishing may not be an author’s best option anymore.
Just as writing is about expressing your own truth, I believe publishing is now about finding the best way to bring your writing into the world so it is visible to those who may be interested. To me, this means aligning your mode of publication with your intended audience, the purpose of your written work, and your own creative style. Continue reading
When I was a teenager, I used to love to talk on the phone with my sister, who was several years older than I and had already moved out of the house. When we were alone together on the telephone I could say anything I wanted to her, and I came away enriched and knowing I had been heard.
But sometimes I would get stuck on a “family call,” where everyone was on a different extension and we would all talk as a group. At those times, I had nothing to say, and I would come away empty and unheard.
I believe writing is the same way.
In his book On Writing, Steven King speaks about writing with the door closed and with the door open. He would Continue reading
Much of the editing and publishing work I do these days is with people who are writing from their soul, sharing their life experiences both to tell their story and to help or inspire others who may resonate with their words. I have also been asked to serve as an honorary/charter member of a new online community called Shamanic Life and to share my views on writing and publishing in this forum.
Much of what I have to say about writing from a shamanic perspective applies to any writing that carries deep personal importance, so I have decided to develop my thoughts here and share them on my own website as well. I hope you find them helpful and inspiring.
I think a good place to start as we look at writing and publishing in the shamanic world is with our personal vision.
When we hold a vision for ourselves, we hold it for others. Through our words, our actions, and our presence, our vision plays itself out in the minds and hearts of those around us. Continue reading